Why address Mobile web access to services?
What are the challenges that make having a mobile web access solution vital? Why is Lift Mobile and a solution for mobile access to services and content necessary?
Screen size
The first user issue facing organizations seeking to support mobile device-users is the size of their screens. In addition to an organization addressing multiple content formats, browsers, and unsupported technologies, and attempting to deliver full functionality to a handheld, one has to consider the use of the site in a very small window. For example, a smartphone screen is 2 by 2 inches, and a phone screen is in general 1 by 1 inch. Emerging devices have varying screen dimensions. Lift Mobile is set up to filter and customize the information available to the mobile user to fit each and every device. Lift Mobile provides ease of use to the end-user, as well as seamless access to content, ensuring that users have a smooth, elegant experience that translates into their experience with the company.
Connection speed and usability
Access to web services and content by handhelds is rarely as fast as a desktop connection. In fact, mobile access to rich website pages can be virtually unusable and painfully slow for handheld-device users, those who actually need the fastest information in the shortest time! If mobile access to content and services is painful or next-to-impossible, then so is dealing with the owner of that site. The pages being accessed need to be focused and filtered specifically for the handheld user. This is one of the attributes of Lift Mobile
Disparate devices, browsers, and formats
Mobile devices (Blackberry, Treo, other pdas, smart phones, and cell phones) do not share standardized technologies, formats, and browser- types. For example, smart phones often support HTML but only the text parts, so image-based navigation presents challenges. Cell phones do not use an HTML browser and, in the US and Europe, most frequently use an XHTML mobile profile (i.e., WAP 2.0), and in Japan they use either an older format, WML (WAP 1.2), or cHTML (iMode). Blackberry, Treo, and other PDAs use disparate browsers and support various formats. Lift Mobile can automatically detect the browser type and provide – dynamically – a view of the services and content that is specialized for the specific device – without requiring any code changes on the original site.
Technology barriers
Many of the current Mobile devices being used do not support JavaScript and other widely used (on web sites) technologies like Flash and PDF, so web services that require support of these technologies may not be accessible by most mobile devices. The Lift Mobile server acts as a bridge between web site technologies (such as those mentioned and others) and devices that do not always support them. The result – which is transparent to the end-user - is full and equivalent functionality and access to the web service for the Mobile users regardless of the technology supported by the handheld device and browser.
Screen size
The first user issue facing organizations seeking to support mobile device-users is the size of their screens. In addition to an organization addressing multiple content formats, browsers, and unsupported technologies, and attempting to deliver full functionality to a handheld, one has to consider the use of the site in a very small window. For example, a smartphone screen is 2 by 2 inches, and a phone screen is in general 1 by 1 inch. Emerging devices have varying screen dimensions. Lift Mobile is set up to filter and customize the information available to the mobile user to fit each and every device. Lift Mobile provides ease of use to the end-user, as well as seamless access to content, ensuring that users have a smooth, elegant experience that translates into their experience with the company.
Connection speed and usability
Access to web services and content by handhelds is rarely as fast as a desktop connection. In fact, mobile access to rich website pages can be virtually unusable and painfully slow for handheld-device users, those who actually need the fastest information in the shortest time! If mobile access to content and services is painful or next-to-impossible, then so is dealing with the owner of that site. The pages being accessed need to be focused and filtered specifically for the handheld user. This is one of the attributes of Lift Mobile
Disparate devices, browsers, and formats
Mobile devices (Blackberry, Treo, other pdas, smart phones, and cell phones) do not share standardized technologies, formats, and browser- types. For example, smart phones often support HTML but only the text parts, so image-based navigation presents challenges. Cell phones do not use an HTML browser and, in the US and Europe, most frequently use an XHTML mobile profile (i.e., WAP 2.0), and in Japan they use either an older format, WML (WAP 1.2), or cHTML (iMode). Blackberry, Treo, and other PDAs use disparate browsers and support various formats. Lift Mobile can automatically detect the browser type and provide – dynamically – a view of the services and content that is specialized for the specific device – without requiring any code changes on the original site.
Technology barriers
Many of the current Mobile devices being used do not support JavaScript and other widely used (on web sites) technologies like Flash and PDF, so web services that require support of these technologies may not be accessible by most mobile devices. The Lift Mobile server acts as a bridge between web site technologies (such as those mentioned and others) and devices that do not always support them. The result – which is transparent to the end-user - is full and equivalent functionality and access to the web service for the Mobile users regardless of the technology supported by the handheld device and browser.
