Lift Mobile on Smartphones Smarthphone
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Why Lift Mobile?
 
 
Why Lift Mobile?
How does Lift Mobile address the challenges discussed above and what are the advantages for an organization?

Dynamic:
Lift does not create a second or separate site, nor does it cache any web content. Lift provides a dynamic view of existing web content and services that is seamlessly and immediately accessible by any and all handheld device users. Lift Mobile ensures equal access to content and functionality that a user would receive on his/her desktop computer.

Content Format independent:
As discussed, mobile devices support various, often incompatible web content formats. Lift automatically addresses Content Format issues providing equal content and functionality with no re-coding of your existing site and no IT involvement required.

Alternative Application independent:
As discussed, most web sites have alternative technologies such as JavaScript and Flash that many mobile devices and browsers do not support. Lift bridges the technology gap between often complex web sites with such technologies and less complex and technology-limited mobile devices, providing for seamless access to the equal content and functionality by the mobile device without requiring re-coding of the web site or any new support for the alternate technologies by the mobile browsers.

Screen Size and File Size independent:

Lift provides the accessible view of web content and services to mobile devices with any screen size, or that allow for specific file sizes only, without requiring the site owner to create separate mobile content.

IT independent:

In summary, Lift provides a Device (Blackberry, Treo, Cell phone etc.); Content Format (HTML, WAP etc.); Alternative Technology (JavaScript, Flash etc.); and Screen Size independent view of web content and services to address the needs of mobile device users, significantly improving support for these customers and their efficiency. Lift achieves this mobile device accessibility at NO impact to IT resources and requiring NO re-coding of web site(s).
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